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This web page states the following, "Call Today For A Free Estimate." Our analyzers saw that the web page said " Independent Insurance Agents Providing Personalized Attention." The Website also said " Working hard to find the right insurance to cover all your needs at an affordable rate. Insurance Coverage for All You Value. Hayes Insurance in Adrian, MI, is a full-service independent insurance agency providing multiple types of policies, including auto, home, life, rental, property, and workers compensation. We take pride in the personal service we offer for every account no matter how large or small." The website's header had Hayes Insurance as the most important optimized keyword. It is followed by Adrian, MI, and agency which isn't as highly ranked as Hayes Insurance. The next words hayesins.com uses is great. rates was included and could not be viewed by search crawlers.